HAIER group was set up in 1984 in Qingdao, China. HAIER was ranked as the 2nd largest Home Appliances brand in the world. Every year HAIER Malaysia will organise and invite their entire dealers from each different states, including from East and West Malaysia, to attend the dealer conference event. This year it was held concurrently with a dealer convention dinner at One World Hotel and a roadshow at The Oval, One Utama Shopping Mall.